$10 per pound rebate for every pound you lose starting anytime on or before January 7th and April 1 with the purchase of a 2011 BMC mountain bike between now and January 7th. (Also 10% OFF the bikes for everyone). That’s right. If you lose 30 pounds, you get a $300 rebate. If you loose 100 pounds, you get $1000 rebate. Hope this helps a few of us.